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Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force Rob Fuggetta
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Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Rob Fuggetta
Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army.
304 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de julio de 2012 |
| ISBN13 | 9781118336038 |
| Editores | John Wiley & Sons Inc |
| Páginas | 304 |
| Dimensiones | 161 × 237 × 26 mm · 498 g |
