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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon Julie MacIntosh
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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon
Julie MacIntosh
How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
416 pages, Illustrations, ports.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de noviembre de 2011 |
| ISBN13 | 9781118157022 |
| Editores | John Wiley & Sons Inc |
| Páginas | 432 |
| Dimensiones | 230 × 152 × 29 mm · 622 g |
| Lengua | Inglés |
