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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value Ian Gordon
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Ian Gordon
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals.
352 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de mayo de 2013 |
| ISBN13 | 9781118092217 |
| Editores | John Wiley & Sons Inc |
| Páginas | 352 |
| Dimensiones | 230 × 162 × 31 mm · 674 g |
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