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Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value Sargeant, Adrian (Centre Voluntary Sector Management)
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Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value
Sargeant, Adrian (Centre Voluntary Sector Management)
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time.
224 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de febrero de 2011 |
| ISBN13 | 9781118085868 |
| Editores | John Wiley & Sons Inc |
| Páginas | 226 |
| Dimensiones | 237 × 191 × 12 mm · 394 g |
| Lengua | Inglés |
