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Behavioral Economics For Dummies Altman, Morris (Victoria University of Wellington; New Zealand; University of Saskatchewan, Canada)
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Behavioral Economics For Dummies
Altman, Morris (Victoria University of Wellington; New Zealand; University of Saskatchewan, Canada)
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
384 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de marzo de 2012 |
| ISBN13 | 9781118085035 |
| Editores | John Wiley & Sons Inc |
| Páginas | 384 |
| Dimensiones | 188 × 233 × 21 mm · 700 g |
| Lengua | Inglés |
