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Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence - Microsoft Executive Leadership Series Rick Marcet
Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence - Microsoft Executive Leadership Series
Rick Marcet
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance.
202 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de julio de 2011 |
| ISBN13 | 9781118007419 |
| Editores | John Wiley & Sons Inc |
| Páginas | 224 |
| Dimensiones | 162 × 230 × 21 mm · 403 g |
| Lengua | Inglés |