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Marketing Research Methods: Quantitative and Qualitative Approaches Esteban-Bravo, Mercedes (Universidad Carlos III de Madrid)
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Marketing Research Methods: Quantitative and Qualitative Approaches
Esteban-Bravo, Mercedes (Universidad Carlos III de Madrid)
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
700 pages, Worked examples or Exercises
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de enero de 2021 |
| ISBN13 | 9781108792691 |
| Editores | Cambridge University Press |
| Páginas | 882 |
| Dimensiones | 245 × 189 × 44 mm · 1,85 kg |
| Lengua | Inglés |
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