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Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers - Methodological Tools in the Social Sciences Young, Clifford (Ipsos Public Affairs)
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Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers - Methodological Tools in the Social Sciences
Young, Clifford (Ipsos Public Affairs)
This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.
200 pages, Worked examples or Exercises
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de julio de 2024 |
| ISBN13 | 9781108790000 |
| Editores | Cambridge University Press |
| Páginas | 200 |
| Dimensiones | 228 × 151 × 21 mm · 390 g |
| Lengua | Inglés |
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