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Social Media Intelligence Moe, Wendy W. (University of Maryland, College Park)
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Social Media Intelligence
Moe, Wendy W. (University of Maryland, College Park)
This book explains what affects the opinions posted online and how organizations can use social media data to inform their strategies.
204 pages, Worked examples or Exercises; 3 Tables, unspecified; 8 Line drawings, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de junio de 2019 |
| ISBN13 | 9781108708029 |
| Editores | Cambridge University Press |
| Páginas | 204 |
| Dimensiones | 229 × 151 × 16 mm · 362 g |
| Lengua | Inglés |
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