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Principles of Integrated Marketing Communications: An Evidence-based Approach Ang, Lawrence (Macquarie University, Sydney) 2 Revised edition
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Principles of Integrated Marketing Communications: An Evidence-based Approach
Ang, Lawrence (Macquarie University, Sydney)
This book provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It addresses essential concepts such as brand positioning, uncovering insights, media planning, social influence, advertising testing and campaign tracking.
Worked examples or Exercises
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de febrero de 2021 |
| ISBN13 | 9781108703116 |
| Editores | Cambridge University Press |
| Páginas | 528 |
| Dimensiones | 255 × 198 × 24 mm · 1,05 kg |
| Lengua | Inglés |
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