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International Business Czinkota, Michael R. (Georgetown University, Washington DC) 9 Revised edition
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International Business
Czinkota, Michael R. (Georgetown University, Washington DC)
Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit.
550 pages, Worked examples or Exercises
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de septiembre de 2021 |
| ISBN13 | 9781108476744 |
| Editores | Cambridge University Press |
| Páginas | 588 |
| Dimensiones | 193 × 251 × 32 mm · 1,44 kg |
| Lengua | Inglés |
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