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Value Creation and Sport Management Gomez, Sandalio (IESE Business School, Madrid)
Value Creation and Sport Management
Gomez, Sandalio (IESE Business School, Madrid)
The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.
284 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de agosto de 2012 |
| ISBN13 | 9781107406179 |
| Editores | Cambridge University Press |
| Páginas | 284 |
| Dimensiones | 233 × 149 × 18 mm · 454 g |
| Lengua | Inglés |