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The Psychology of Innovation in Organizations Cropley, David H. (University of South Australia)
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The Psychology of Innovation in Organizations
Cropley, David H. (University of South Australia)
Organizations increasingly need to innovate in order to survive, and this book demonstrates how they can effectively apply the psychology of creativity to business. The authors analyze the nature of innovative products and the processes that generate them, the psychological characteristics of innovative people, and the environments that facilitate innovation.
260 pages, 28 b/w illus. 30 tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de julio de 2015 |
| ISBN13 | 9781107088399 |
| Editores | Cambridge University Press |
| Páginas | 260 |
| Dimensiones | 162 × 236 × 23 mm · 548 g |
| Lengua | Inglés |
