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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth Cuervo-Cazurra, Alvaro (Northeastern University, Boston)
Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth
Cuervo-Cazurra, Alvaro (Northeastern University, Boston)
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.
230 pages, 3 b/w illus. 10 tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de marzo de 2016 |
| ISBN13 | 9781107073142 |
| Editores | Cambridge University Press |
| Páginas | 230 |
| Dimensiones | 159 × 274 × 19 mm · 508 g |
| Lengua | Inglés |