Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth - Cuervo-Cazurra, Alvaro (Northeastern University, Boston) - Libros - Cambridge University Press - 9781107073142 - 17 de marzo de 2016
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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

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This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.


230 pages, 3 b/w illus. 10 tables

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 17 de marzo de 2016
ISBN13 9781107073142
Editores Cambridge University Press
Páginas 230
Dimensiones 159 × 274 × 19 mm   ·   508 g
Lengua Inglés  

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