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Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present - Cambridge Studies in the Emergence of Global Enterprise Higgins, David M. (Newcastle University)
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Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present - Cambridge Studies in the Emergence of Global Enterprise
Higgins, David M. (Newcastle University)
An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in …' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.
368 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de mayo de 2018 |
| ISBN13 | 9781107032675 |
| Editores | Cambridge University Press |
| Páginas | 344 |
| Dimensiones | 163 × 235 × 23 mm · 598 g |
| Lengua | Inglés |
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