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Short Introduction to Strategic Management - Cambridge Short Introductions to Management Andersen, Torben Juul (Copenhagen Business School)
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Short Introduction to Strategic Management - Cambridge Short Introductions to Management
Andersen, Torben Juul (Copenhagen Business School)
An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.
311 pages, 93 b/w illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de agosto de 2013 |
| ISBN13 | 9781107031364 |
| Editores | Cambridge University Press |
| Páginas | 316 |
| Dimensiones | 223 × 146 × 23 mm · 514 g |
| Lengua | Inglés |
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