Svetlana Baranov

Bankless Banking Svetlana Baranov

Bankless Banking describes the changes that the banking sector is currently facing, and provides leads to accompany (or even pre-empt) the current mutation, rather than just endure it. Deliberately provocative, the title does not support the hypothesis that banking players are going to disappear, far from it. Rather, it pays particular attention to how technology will cause a fundamental shift in banks and banking, rendering them completely invisible to customers. This is the idea of "banks without banks". In this context, banks' competitiveness will depend on their ability to integrate their services into newly built value chains and thus best meet customers' needs. These changes will profoundly affect the foundations of the bank's internal model. In order to remain competitive in the contemporary business environment, the author identifies five key factors: technology, information management, strategy, organisation, and most importantly, people.