Effective Crisis Communication: Moving From Crisis to Opportunity - Robert R. Ulmer - Libros - SAGE Publications Inc - 9781071852392 - 27 de enero de 2023
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Robert R. Ulmer
Effective Crisis Communication: Moving From Crisis to Opportunity 5 Revised edition

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In this fully updated Fifth Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, What now? and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.

232 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 27 de enero de 2023
ISBN13 9781071852392
Editores SAGE Publications Inc
Páginas 264
Dimensiones 229 × 152 × 17 mm   ·   404 g
Lengua Inglés  

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