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Social Marketing: Behavior Change for Good Nancy R. Lee 7 Revised edition
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Social Marketing: Behavior Change for Good
Nancy R. Lee
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
576 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de junio de 2023 |
| ISBN13 | 9781071851647 |
| Editores | SAGE Publications Inc |
| Páginas | 576 |
| Dimensiones | 234 × 185 × 34 mm · 1,06 kg |
| Lengua | Inglés |
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