Ongoing Crisis Communication: Planning, Managing, and Responding - Coombs, Timothy (University of Central Florida, USA) - Libros - SAGE Publications Inc - 9781071816646 - 8 de marzo de 2022
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Coombs, Timothy (University of Central Florida, USA)
Ongoing Crisis Communication: Planning, Managing, and Responding 6 Revised edition

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Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

304 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 8 de marzo de 2022
ISBN13 9781071816646
Editores SAGE Publications Inc
Páginas 304
Dimensiones 235 × 191 × 20 mm   ·   548 g
Lengua Inglés  

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