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Pop Culture Marketing in the Publishing Industry: "Good Luck, Babe!" - Routledge Research in the Creative and Cultural Industries Miriam J. Johnson
Pop Culture Marketing in the Publishing Industry: "Good Luck, Babe!" - Routledge Research in the Creative and Cultural Industries
Miriam J. Johnson
This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de abril de 2026 |
| ISBN13 | 9781041208204 |
| Editores | Taylor & Francis Ltd |
| Páginas | 190 |
| Dimensiones | 150 × 220 × 20 mm · 540 g |
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