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Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies Michael Nicholson
Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies
Michael Nicholson
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 16 de julio de 2026 |
| ISBN13 | 9781041149057 |
| Editores | Taylor & Francis Ltd |
| Páginas | 194 |
| Dimensiones | 150 × 220 × 10 mm · 391 g (Peso (estimado)) |
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