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Marketing: The Basics - The Basics Karl Moore 3.º edición
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Marketing: The Basics - The Basics
Karl Moore
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de febrero de 2026 |
| ISBN13 | 9781041106234 |
| Editores | Taylor & Francis Ltd |
| Páginas | 304 |
| Dimensiones | 130 × 199 × 20 mm · 342 g |
| Lengua | Inglés |
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