Bernarr Macfadden

Vitality Supreme (Esprios Classics) Bernarr Macfadden

Bernarr Macfadden (born Bernard Adolphus McFadden, August 16, 1868 - October 12, 1955) was an American proponent of physical culture, a combination of bodybuilding with nutritional and health theories. He founded the long-running magazine publishing company Macfadden Publications. He was the predecessor of Charles Atlas and Jack LaLanne, and has been credited with beginning the culture of health and fitness in the United States. Macfadden founded Physical Culture magazine in 1899, and was editor up to the August 1912 issue. Aided by long-time Supervising Editor Fulton Oursler, Macfadden eventually grew a publishing empire, including Liberty, True Detective, True Story, True Romances, Dream World, Ghost Stories, and the once-familiar movie magazine Photoplay.