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Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events Cornwell, T. Bettina (University of Oregon, USA) 3.º edición
Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events
Cornwell, T. Bettina (University of Oregon, USA)
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de mayo de 2025 |
| ISBN13 | 9781032941608 |
| Editores | Taylor & Francis Ltd |
| Páginas | 220 |
| Dimensiones | 175 × 245 × 16 mm · 470 g |