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Martech Management: Aligning Marketing Technology with Business Strategy McMahon, Tim P. (Creighton University, USA)
Martech Management: Aligning Marketing Technology with Business Strategy
McMahon, Tim P. (Creighton University, USA)
Martech Management offers a clear and practical guide to navigating the complex world of Marketing Technology. This book empowers marketers to harness Martech tools and data effectively, aligning their marketing strategies with business objectives to drive measurable growth and revenue.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 10 de septiembre de 2026 |
| ISBN13 | 9781032936598 |
| Editores | Taylor & Francis Ltd |
| Páginas | 212 |
| Dimensiones | 150 × 220 × 10 mm · 427 g (Peso (estimado)) |