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Neuromarketing in India: Understanding the Indian Consumer - Routledge Focus on Management and Society Tanusree Dutta
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Neuromarketing in India: Understanding the Indian Consumer - Routledge Focus on Management and Society
Tanusree Dutta
This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The
86 pages, 2 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de octubre de 2024 |
| ISBN13 | 9781032931258 |
| Editores | Taylor & Francis Ltd |
| Páginas | 86 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |
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