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Hitmakers: How Brands Influence Culture Ana Andjelic
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Hitmakers: How Brands Influence Culture
Ana Andjelic
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
138 pages, 2 Line drawings, black and white; 2 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de diciembre de 2024 |
| ISBN13 | 9781032874463 |
| Editores | Taylor & Francis Ltd |
| Páginas | 220 |
| Dimensiones | 234 × 155 × 14 mm · 340 g |
| Lengua | Inglés |
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