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Brand Risk: Adding Risk Literacy to Brand Management David Abrahams
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Brand Risk: Adding Risk Literacy to Brand Management
David Abrahams
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin
224 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de junio de 2024 |
| ISBN13 | 9781032837840 |
| Editores | Taylor & Francis Ltd |
| Páginas | 222 |
| Dimensiones | 175 × 246 × 15 mm · 384 g |
| Lengua | Inglés |
