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Systems Theory and Agile Brand Management: The Educative View of Branding - Systems Thinking Jan Lies
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Systems Theory and Agile Brand Management: The Educative View of Branding - Systems Thinking
Jan Lies
This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de diciembre de 2025 |
| ISBN13 | 9781032792170 |
| Editores | Taylor & Francis Ltd |
| Páginas | 232 |
| Dimensiones | 150 × 220 × 10 mm · 460 g |
| Lengua | Inglés |
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