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Storytelling in Marketing and Brand Communications - Routledge Studies in Marketing S M A Moin
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Storytelling in Marketing and Brand Communications - Routledge Studies in Marketing
S M A Moin
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
192 pages, 7 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black and
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de julio de 2024 |
| ISBN13 | 9781032689425 |
| Editores | Taylor & Francis Ltd |
| Páginas | 184 |
| Dimensiones | 242 × 164 × 19 mm · 458 g |
| Lengua | Inglés |
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