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Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good Saloni Firasta-Vastani
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Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
Saloni Firasta-Vastani
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.
208 pages, 4 Tables, black and white; 14 Line drawings, black and white; 2 Halftones, black and whit
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de julio de 2024 |
| ISBN13 | 9781032658940 |
| Editores | Taylor & Francis Ltd |
| Páginas | 160 |
| Dimensiones | 160 × 241 × 18 mm · 420 g |
| Lengua | Inglés |
