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International Marketing: Strategy and Theory Sak Onkvisit 6.º edición
International Marketing: Strategy and Theory
Sak Onkvisit
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de junio de 2025 |
| ISBN13 | 9781032583662 |
| Editores | Taylor & Francis Ltd |
| Páginas | 512 |
| Dimensiones | 245 × 174 × 28 mm · 1,06 kg |