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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry - Mastering Fashion Management Mitterfellner, Olga (University of Westminster) 2.º edición
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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry - Mastering Fashion Management
Mitterfellner, Olga (University of Westminster)
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
316 pages, 11 Tables, black and white; 23 Line drawings, color; 18 Line drawings, black and white; 4
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de diciembre de 2024 |
| ISBN13 | 9781032582320 |
| Editores | Taylor & Francis Ltd |
| Páginas | 324 |
| Dimensiones | 233 × 156 × 19 mm · 514 g |
| Lengua | Inglés |
