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Brands and Consumers: A Research Overview - State of the Art in Business Research Singh, Jaywant (Kingston University, UK)
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También disponible como:
Brands and Consumers: A Research Overview - State of the Art in Business Research
Singh, Jaywant (Kingston University, UK)
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
122 pages, Tables, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de agosto de 2024 |
| ISBN13 | 9781032443300 |
| Editores | Taylor & Francis Ltd |
| Páginas | 122 |
| Dimensiones | 216 × 138 × 10 mm · 174 g |
| Lengua | Inglés |
