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The Routledge Companion to Financial Services Marketing - Routledge Companions in Marketing, Advertising and Communication
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The Routledge Companion to Financial Services Marketing - Routledge Companions in Marketing, Advertising and Communication
Practically, the events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. The development of this book is thus timely for both academic and practical reasons.
608 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de junio de 2022 |
| ISBN13 | 9781032340210 |
| Editores | Taylor & Francis Ltd |
| Páginas | 608 |
| Dimensiones | 150 × 220 × 10 mm · 1,10 kg |
| Lengua | Inglés |
| Editor | Estelami, Hooman |
| Editor | Harrison, Tina |
