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Routledge Handbook of Hospitality Marketing Gursoy, Dogan (Washington State University, USA)
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Routledge Handbook of Hospitality Marketing
Gursoy, Dogan (Washington State University, USA)
The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.
652 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de junio de 2022 |
| ISBN13 | 9781032339467 |
| Editores | Taylor & Francis Ltd |
| Páginas | 652 |
| Dimensiones | 246 × 172 × 46 mm · 1,15 kg |
| Lengua | Inglés |
| Editor | Gursoy, Dogan |
