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Branded Entertainment and Cinema: The Marketisation of Italian Film - Routledge Critical Advertising Studies Gloria Dagnino
Branded Entertainment and Cinema: The Marketisation of Italian Film - Routledge Critical Advertising Studies
Gloria Dagnino
Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
120 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de junio de 2022 |
| ISBN13 | 9781032337524 |
| Editores | Taylor & Francis Ltd |
| Páginas | 120 |
| Dimensiones | 214 × 137 × 11 mm · 164 g |
| Lengua | Inglés |