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The Routledge Companion to Marketing and Society - Routledge Companions in Marketing, Advertising and Communication
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The Routledge Companion to Marketing and Society - Routledge Companions in Marketing, Advertising and Communication
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.
432 pages, 17 Tables, black and white; 18 Line drawings, black and white; 2 Halftones, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de mayo de 2024 |
| ISBN13 | 9781032325217 |
| Editores | Taylor & Francis Ltd |
| Páginas | 432 |
| Dimensiones | 150 × 220 × 10 mm · 840 g |
| Lengua | Inglés |
| Editor | Brennan, Linda (RMIT University, Australia) |
| Editor | Domegan, Christine |
| Editor | Kubacki, Krzysztof (Auckland University of Technology, New Zealand) |
| Editor | Parker, Lukas (RMIT University, AUS) |
