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Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer - Routledge Advances in Management and Business Studies Zhu, Yi (Lancaster University, UK.)
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Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer - Routledge Advances in Management and Business Studies
Zhu, Yi (Lancaster University, UK.)
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
176 pages, 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and w
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de octubre de 2024 |
| ISBN13 | 9781032304441 |
| Editores | Taylor & Francis Ltd |
| Páginas | 176 |
| Dimensiones | 150 × 220 × 10 mm · 280 g |
| Lengua | Inglés |
