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Marketing Analysis in Sport Business: Global Perspectives - World Association for Sport Management Series
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Marketing Analysis in Sport Business: Global Perspectives - World Association for Sport Management Series
This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.
306 pages, 54 Tables, black and white; 17 Line drawings, black and white; 9 Halftones, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de enero de 2024 |
| ISBN13 | 9781032298764 |
| Editores | Taylor & Francis Ltd |
| Páginas | 306 |
| Dimensiones | 233 × 156 × 21 mm · 484 g |
| Lengua | Inglés |
| Editor | Byon, Kevin K (Indiana University Bloomington, USA) |
| Editor | Yim, Brian H (Kent State University, USA) |
| Editor | Zhang, James J. (University of Georgia, USA) |
