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Marketing Analysis in Sport Business: Global Perspectives - World Association for Sport Management Series Kevin K. Byon
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Marketing Analysis in Sport Business: Global Perspectives - World Association for Sport Management Series
Kevin K. Byon
This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.
376 pages, 17 Line drawings, black and white; 9 Halftones, black and white; 54 Tables, black and whi
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de julio de 2022 |
| ISBN13 | 9781032298757 |
| Editores | Taylor & Francis Ltd |
| Páginas | 306 |
| Dimensiones | 241 × 162 × 24 mm · 594 g |
| Lengua | Inglés |
| Editor | Byon, Kevin K (Indiana University Bloomington, USA) |
| Editor | Yim, Brian H (Kent State University, USA) |
| Editor | Zhang, James J. (University of Georgia, USA) |
