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Strategic Pharmaceutical Marketing Management in Growth Markets Nandy, Mithun (Hegde & Hegde Pharmaceutica LLP, Mumbai, India)
Strategic Pharmaceutical Marketing Management in Growth Markets
Nandy, Mithun (Hegde & Hegde Pharmaceutica LLP, Mumbai, India)
India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.
232 pages, 28 Tables, black and white; 21 Line drawings, black and white; 10 Halftones, black and wh
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de mayo de 2023 |
| ISBN13 | 9781032289427 |
| Editores | Taylor & Francis Ltd |
| Páginas | 268 |
| Dimensiones | 163 × 240 × 21 mm · 544 g |
| Lengua | Inglés |