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Customer Relationship Management: Concepts, Applications and Technologies Daniel D. Prior 5.º edición
Customer Relationship Management: Concepts, Applications and Technologies
Daniel D. Prior
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
416 pages, 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de enero de 2024 |
| ISBN13 | 9781032280608 |
| Editores | Taylor & Francis Ltd |
| Páginas | 346 |
| Dimensiones | 150 × 220 × 20 mm · 980 g |
| Lengua | Inglés |