Recomienda este artículo a tus amigos:
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places - Routledge Studies in Marketing Mabillard, Vincent (Universite Libre de Bruxelles, Belgium.)
Precio
$ 250,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 16 de sep. - 5 de oct.
Recibe notificaciones sobre nuevos lanzamientos de Mabillard, Vincent (Universite Libre de Bruxelles, Belgium.)
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
También disponible como:
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places - Routledge Studies in Marketing
Mabillard, Vincent (Universite Libre de Bruxelles, Belgium.)
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
392 pages, 23 Tables, black and white; 63 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de diciembre de 2023 |
| ISBN13 | 9781032260310 |
| Editores | Taylor & Francis Ltd |
| Páginas | 336 |
| Dimensiones | 150 × 220 × 20 mm · 453 g |
| Lengua | Inglés |
| Editor | Mabillard, Vincent (Universite Libre de Bruxelles, Belgium.) |
| Editor | Pasquier, Martial (Swiss Graduate School of Public Administration, Switzerland) |
| Editor | Vuignier, Renaud (Universite de Lausanne, Switzerland.) |
