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The Routledge Companion to Corporate Branding - Routledge Companions in Marketing, Advertising and Communication
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The Routledge Companion to Corporate Branding - Routledge Companions in Marketing, Advertising and Communication
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
512 pages, 37 Tables, black and white; 54 Line drawings, black and white; 54 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de enero de 2024 |
| ISBN13 | 9781032252599 |
| Editores | Taylor & Francis Ltd |
| Páginas | 512 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |
| Lengua | Inglés |
| Editor | Iglesias, Oriol (ESADE Business School, Spain.) |
| Editor | Ind, Nicholas (Kristiania University College, Norway) |
| Editor | Schultz, Majken (Copenhagen Business School, Denmark) |
