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The Routledge Companion to Contemporary Brand Management - Routledge Companions in Marketing, Advertising and Communication
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The Routledge Companion to Contemporary Brand Management - Routledge Companions in Marketing, Advertising and Communication
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an
616 pages, 43 Illustrations, black and white; 43 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de diciembre de 2021 |
| ISBN13 | 9781032242392 |
| Editores | Taylor & Francis Ltd |
| Páginas | 616 |
| Dimensiones | 150 × 220 × 10 mm · 1,14 kg |
| Lengua | Inglés |
| Editor | Blankson, Charles |
| Editor | Dall'Olmo Riley, Francesca |
| Editor | Singh, Jaywant |
