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Exhibitions, Trade Fairs and Industrial Events - Routledge Advances in Event Research Series
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Exhibitions, Trade Fairs and Industrial Events - Routledge Advances in Event Research Series
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.
244 pages, 39 Illustrations, black and white; 39 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de diciembre de 2021 |
| ISBN13 | 9781032242095 |
| Editores | Taylor & Francis Ltd |
| Páginas | 244 |
| Dimensiones | 235 × 153 × 21 mm · 380 g |
| Lengua | Inglés |
| Editor | Frost, Warwick |
| Editor | Laing, Jennifer |
