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Computational Advertising: Market and Technologies for Internet Commercial Monetization Peng Liu 2.º edición
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Computational Advertising: Market and Technologies for Internet Commercial Monetization
Peng Liu
This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.
442 pages, 131 Illustrations, black and white; 131 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de diciembre de 2021 |
| ISBN13 | 9781032241401 |
| Editores | Taylor & Francis Ltd |
| Páginas | 442 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |
| Lengua | Inglés |
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