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Sport Marketing in a Global Environment: Strategic Perspectives - World Association for Sport Management Series
Sport Marketing in a Global Environment: Strategic Perspectives - World Association for Sport Management Series
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.
284 pages, 25 Tables, black and white; 14 Line drawings, black and white; 14 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de enero de 2024 |
| ISBN13 | 9781032217963 |
| Editores | Taylor & Francis Ltd |
| Páginas | 284 |
| Dimensiones | 150 × 220 × 10 mm · 580 g |
| Lengua | Inglés |
| Editor | Crabtree, Ruth M. (Northumbria University, UK) |
| Editor | Zhang, James J. (University of Georgia, USA) |